About Us
Story - Mission - Vision - Team
About
Real estate transactions—whether buying, selling, or even renting—are often life-changing events. They can involve large sums of money, sometimes the biggest transaction you’ll ever make. These moves may be driven by the desire for a new home, a growing family, or simply wanting a quieter neighborhood. Other times, urgent factors like job relocation, a new baby, or retirement to a warmer climate are at play. In any scenario, buyers and sellers must have complete confidence in their real estate professional’s expertise and experience to successfully guide them across the finish line.
Our Story
Juliette Davis is the Managing Broker/Owner of Northpoint Realty & Asset Management Company, now expanding its reach with the FSBOFlatFeeHQ.com service. With over 30 years of experience in the industry, she has earned a reputation as a trusted advisor for buyers and sellers alike. Known for her meticulous attention to detail, friendly and approachable demeanor, authentic client-focused approach, and expert negotiation skills, Juliette—together with her dedicated team at Northpoint—delivers a tailored, high-quality real estate experience that exceeds expectations.
Established in 2006, Northpoint has successfully served the Chicago market, earning the Chicago Association of Realtors’ Outstanding Sales Achievement Award for Top Residential Producer in 2007, 2008 and 2009. With integrity at the heart of its operations, Northpoint remains steadfast in protecting clients’ interests and guiding each transaction with professionalism and care.
By launching FSBOFlatFeeHQ.com, Juliette and Northpoint aim to offer homeowners an alternative route to sell their properties. Whether preparing a home for sale, assisting buyers in finding the perfect fit, or ensuring a favorable return for sellers, the Northpoint team is committed to excellence in every aspect—without affiliations to any franchise. Their goal is to provide a seamless, transparent, and highly successful real estate journey for every client.
Our Mission
Through the FSBOFlatFeeHQ.com MLS flat fee service platform, our mission is to offer homeowners a cost-effective alternative to traditional real estate, backed by expert REALTOR® support at every stage. By combining transparent flat-fee MLS listings, licensed REALTOR® guidance, professional staging, photography, and transaction coordination into one streamlined platform, we help sellers stay in control, save money on commissions, and enjoy a smooth, stress-free path to closing.
Our Vision
Through the FSBOFlatFeeHQ.com MLS flat fee service platform, our vision is to reshape the real estate landscape by making it more transparent, cost-effective, and accessible to all homeowners. We aspire to become the leading platform for DIY home sellers—bridging the gap between affordability and professional expertise—so that every seller can confidently and successfully navigate their home-selling journey.
Our Brand Values & Identity
- Empowerment: We equip you with the resources and information you need to take charge of your listing, from pricing guidance to professional marketing strategies.
- Transparency: We champion honesty in all our interactions, with clear pricing, straightforward processes, and direct access to key listing platforms.
- Integrity: We’re built on a foundation of trust; our clients can rely on us for consistent support and unwavering dedication to their best interests.
- Innovation: As technology evolves, so do we. We constantly seek new ways to make selling homes simpler, faster, and more rewarding.
Our Colors
Our bold red, clean white, and navy-blue palette reflects both our heritage and our approach—combining strong, reliable support with a passion for elevating the fsbo home-selling experience. Red conveys energy and motivation, navy blue signals trust and stability, and white emphasizes clarity and openness—values we strive to embody in every aspect of our brand.
Passionate - Dedicated - Professional
Our Team
Meet our team of REALTORS®
Juliette M. Davis
CEO & Founder
Gloria Washington
Broker Associate
Ismail Madina
Broker Associate
Questions - Answers
Frequently Asked Questions
This FAQ section includes frequently asked questions that can help provide clear and concise answers to your questions.
Help Center
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No cancellation fees, No hidden fees
Northpoint’s Little Black Book
I’m often asked, “Who’s the best handyman in the area? Where can I find a great home cook for my party?” I’ve even been called at midnight for a referral for an emergency hot water heater replacement. After 40 years in the business, I’ve gathered quite a list! That’s why I created my Little Black Book – a comprehensive guide of my most trusted vendors, service providers, and partners in Chicago.
You can get your very own electronic copy or a beautifully bound and printed version as a gift from me to you. Just pop in your information below, and we’ll send one your way!
